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What Makes Our Turkeys So Good?

Everybody wants to make their Christmas meal with friends and family a really special occasion and a roast Turkey is a popular and traditional choice. When customers are choosing their main Christmas ingredient they want to choose the right bird that tastes wonderful but also one that has been raised in a traditional way with a natural diet.

To offer our customers the very best we source our birds from Appledore Turkeys – where Christmas turkeys of the highest quality and taste are produced in the traditional way. This a stark contrast with many birds offered for sale in supermarkets in time for the festive season.

If you are interested to know why our turkeys are better please check the table below which shows the difference

Appledore Turkeys from Water Purkis   Supermarket Turkey
Over 23 different varieties of slow traditional breeds making
up flocks. 90% of the birds are hens.		 Breeds Typically just one modern fast-growing (cost effective) breed per flock. Predominantly stag birds.
Reared in spacious open barns & wide open pastures. Free range turkeys are outside every day from 10 weeks old Welfare Reared in crowded intensive conditions in controlled environment housing. Free range birds may only have been outdoors for a matter of weeks towards the end of their lives
Natural balanced cereal diet. No animal protein or growth promoting additives. Free range birds also eat natural vegetation Diet Some use of growth promoters & artificial additives to accelerate growth.
Fully mature adult birds, 6 to 7 months old in all weight categories. This provides a dense meat & natural marbling to ensure a succulent texture when cooked. More meat! Age Processed when immature upon reaching desired weight – often inly 2 months old. Usually dry and tasteless when cooked – all carcass!
No transportation of live birds. Prepared on the farm premises with minimum stress to the birds. Dry plucked by hand. Game hung for minimum of 10 days. Simply refrigerated for Christmas Day – no heavy chilling. 100% pure turkey. Production Usually transported long distances for production. Plucked underwater by machines. Not hung. Factory processed& the instantly frozen, chilled &/or gas treated. Water often added to increase the weight.
Each Appledore Turkey carries a quality guarantee, which includes a money-back commitment in the unlikely event of dissatisfaction Guarantees No similar guarantees offered

Appledore: Over 23 different varieties of slow traditional breeds making up flocks. 90% of the birds are hens.

V.

Supermarket: Typically just one modern fast-growing (cost effective) breed per flock. Predominantly stag birds.

Appledore: Reared in spacious open barns & wide open pastures. Free range turkeys are outside every day from 10 weeks old

V.

Supermarkets: Reared in crowded intensive conditions in controlled environment housing. “Free range” birds may only have been outdoors for a matter of weeks towards the end of their lives

Appledore: Natural balanced cereal diet. No animal protein or growth promoting additives. Free range birds also eat natural vegetation

V.

Supermarkets: Some use of growth promoters & artificial additives to accelerate growth.

Appledore: Fully mature adult birds, 6 to 7 months old in all weight categories. This provides a dense meat & natural marbling to ensure a succulent texture when cooked. More meat!

V.

Supermarkets: Fully mature adult birds, 6 to 7 months old in all weight categories. This provides a dense meat & natural marbling to ensure a succulent texture when cooked. More meat!

Appledore: No transportation of live birds. Prepared on the farm premises with minimum stress to the birds. Dry plucked by han. Game hung for minimum of 10 days. Simply refrigerated for Christmas Day – no heavy chilling. 100% pure turkey.

V.

Supermarkets: Usually transported long distances for production. Plucked underwater by machines. Not hung. Factory processed& the instantly frozen, chilled &/or gas treated. Water often added to increase the weight.

Appledore: Each Appledore Turkey carries a quality guarantee, which includes a money-back commitment in the unlikely event of dissatisfaction

V.

Supermarkets: No similar guarantees offered